Corporate Public Relations is all about…….

Communicating and managing the corporate image as well as its perception amongst its target audience. Image of the corporate reflects not only its reputation and standing, but also influence its publics i.e. employees, shareholders, investors, stake holders and decision makers.

At the bottom of every activity lies enthusiasm of its employees and satisfied customers and they are the actual AMBASSADORS of the organisation.

Role and responsibility of Corporate PR is to create, maintain and preserve the positive image of the organisation and its brand(s) , managing its standing and reputation, media relations, customer relations,  external relations, internal & external communication, crisis management and corporate social responsibility (CSR).   

Corporate PR raises awareness of an organisation and builds confidence and is of great important when the organisation is entering into new market(s) or planning or undergoing change.

Main function of Corporate PR is to connect with various publics using different means and tools to facilitate building and managing relationships. Knowing your target audience is essential to run and execute an effective PR strategy. 

Lots of PR <3