Is Public Relations A Quick Fix Job?

Those who doesn't know what PR is all about, when approach me to handle their PR, I invariably request them to answer the famous 5 Ws....What, Why, Who, Where and When.  

Their answer to 5 Ws helps me in creating an effective and result oriented PR module for them. 

But when a person, not interested in answering 5 Ws and expect me to do miracles in just a day or few days after assigning the job, I simply tell that person; "My Dear, first go and understand the meaning of PR than come back to me, if you still want me to handle your PR?"  

PR is not only Public Relations, Press Relations, Press Releases but much beyond that..... “Perception Management”, to be precise, management of mental image which is an outcome of perceiving  and observing a person, product, service or organisation for a given or long time.

PR is PYAAR but not “LOVE AT FIRST SIGHT”… It is understanding somebody completely and than accepting that person as friend for life.

PR is like planting a ROSE PLANT, nurturing it with utmost timely care,and finally when the ROSE blossom, not cutting and gifting it to someone you love, but taking the ROSE PLANT to a flower show competition and winning the best / first prize, that’s PR.   

In a nutshell, whenever you approach anyone for PR or related support, don’t expect miracles in a day, give time to your PR handler, have faith in him or her or the agency, let them first understand your existing image and give them freehand to create the image you wish to have. Don’t advise or give instructions to them, let them prepare their version of  you, what your audience think about you and how they plan to create the right perception about you.

Lots of PR <3