10 Cs of PR

Those interested to pursue PR as a career, must have these 10 Cs. These 10 Cs are professional requirements for a P R practitioner.

1. CLARITY: Clear about the objective of a PR plan i.e. 5 Ws and 1H.
2. COMMITMENT: Should commit to achieve those objectives.
3. COMMUNICATION SKILLS: Good at creative writing, media releases, articles, blogs, speeches etc.
4. CREATIVITY: An “Out of the Box” thinker, understand and effectively apply sign and symbols in communication.
5. CONCISE: Do not exaggerate i.e. write and speak briefly and to the point.
6. CONTINUITY: PR being a sustained and continuing activity, understands and believes in stability and work towards achieving the objectives.
7.  COMMON SENSE: Fair, balanced, practical, sensible, realistic, rational and reasonable.
8. COURTESY: Observe and exhibit good manners, polite, friendly and considerate.
9. CREDIBILITY: Trustworthy, honest, sincere and responsible.

10.COMPUTER SKILLS: Computer literate, have basic computer knowledge i.e. MS Office etc., Internet, Social Networking etc.

Lots of PR <3