"A Chinese Quote: Ten Thousand Miles Journey Starts With First Step; And My Journey of Public Relations Commenced in 1972"
Year 1972-1975.… Place… Pandara Road , New
Delhi … My friends use to call me "A Moving Directory" of Pandara Road
and around. It was probably my first step towards Public Relations.
Year 1976-1982… Jalandhar, Punjab … Started "ART EXPO" to promote fine arts and more particularly "Theatre" … my second step towards Public Relations. In early of 1983...Left Jalandhar and shifted base to Amritsar.
Year 1983 – 1988… Amritsar ,
Punjab … Re-started ART EXPO to continue my
urge to promote "Theatre"… My third step towards Public Relations.
ART EXPO’s last show in Amritsar
( Feb. 1988) unforgettable words of Mrs. Sudesh Ahlawat, the then Principal of
B.B.K. D A V College for Women, Amritsar ,
at the end of the show about me.
“ Suresh Gaur” came to
this city as an unknown man… and now when he is leaving this city, he has
already become a household name. He has given culturally a lot to this city
through his theatre activities… his name will always be remembered as the
Pioneer of Hindi Theatre in Punjab ”.
Year 1994… Place New Delhi … while working as
Manager in the head office of Oriental Bank of Commerce, on the personal request of Sh. P K Mehra,
the Head of HR deptt. of the bank and a
close relative of Pandit Vishva Mohan Bhatt - Creator of MOHAN VEENA and the
winner of the GRAMMY Award in 1994 - alongwith Ry Cooder for their World Music
Album “ A Meeting By The River” , had organised a press conference at Press
Club of India, New Delhi
to introduce the GRAMMY AWARD WINNER to the press which was largely attended by
the journalist friends from the media.... My fourth step towards Public Relations.
Year 1996… Place New Delhi … Oriental Bank’s first ever press conference
was to be held since the bank went public in the year 1994. Sh. P L Ahuja, then In-Charge of CMD office told me that Sh. S K Soni, the CMD of the bank wanted to meet me.
I was taken to his big cabin situated at 3rd floor of Harsha Bhawan
in Connaught Place
and was introduced to him. Sh. S K Soni asked me “Do you have good contacts in
the media?” Since financial results of the bank are to be announced in a press
conference, can you organise a press conference? With all my confidence, I
replied “YES” I can. And the press conference of the bank was organised at
Hotel Le-meridian, New Delhi
which was attended by the business editors of all major newspapers and was a
grand success. After the press conference Sh. S K Soni patted on my shoulder
and said “ WELL DONE Mr. Gaur”. More then 100 newspapers and magazines carried
the news for many days in a row..... My fifth step towards Public Relations.
Year 1996… Place New Delhi … Our new CMD Dr. Dalbir Singh
joined the bank. He asked for a Public Relations Officer to assist him. I was
introduced to him as Public Relations Officer… the final step towards Public
Relations……and an unending journey of Public Relations begins…..
Year 2004…Merger of GTB in OBC….
Someday of July last week, I was on my way to bank’s head office in Connaught
Place, New Delhi I received a call on my mobile around 9.30am or so … on the
other side was PS to the CMD Sh. B D Narang. I was asked to come straight to
CMD office as the CMD wanted me to see him immediately. I was with him by
9.45am. Sh. Narang told me that a very important announcement is to me made to
the media… how quickly I can arrange the media for the announcement. I said
Sir, with in next 30 minutes. Without losing a minute first I made calls to all
my friends from electronic media, as I was sure that they would be there
immediately with there OB Vans. By 10.30am maximum number of friends from
electronic media assembled at CMD floor and CMD’s chamber became a makeshift TV
studio. And then CMD made the historic announcement “OBC takeover GTB”. The
news flashed live all over the country and created the desired effect on the
worried and agitated account holders of GTB. That day from 10.30am till late
night Sh. Narang was busy in meeting all possible media. At 11pm when we came
out of Zee Studios in Noida, I could feel the satisfaction of accomplishment
the work assigned to him by the Govt. of India.
During my tenure as Public
Relations Officer of the bank i.e.Nov.1996-May 2007, I organised many
successful advertising campaigns, press conferences, events and shows for the
bank. Each of the events helped me in growing as a Public Relations
professional.
Year 2008… I took VRS from
the bank to pursue my interests in the area of public relations and communication...set
up ‘P R 4 You’, a public relations company to train individuals in image & perception management, took teaching PR as an opportunity to spread the knowledge of
public relations.
Year 2012... Made a TV serial " JUNOON" under the banner of G W Films for DoorDarshan's Kashir Channel .
Year 2012… Authored “Public Relations 4
You- A Guide To PR Theory & Practice". The book is an outcome of notes which I prepared while pursuing PG diploma in
Journalism & Mass Communication, Diploma in Senior International Relations,
and during course of my teaching public relations at Bharatiya Vidya Bhavan,
IMSIT YMCA and EMDI. I am sure that my book on PR will immensely help all those desirous
in pursuing a career in the field of public relations and corporate
communication.
Lots of PR <3
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