Alexander the Great And Public Relations

In the 3^rd Century BC, the philosopher Socrates of Athens taught that effective communication should be based on truth. 

His student, Plato, carried on Socrates’ work. But it was Plato’s student, Aristotle of Athens, who has contributed most to contemporary communication thought. 

Aristotle analyzed persuasive communication and taught others how to be effective speakers, specifically by developing compelling and ethical arguments to offer verbal proofs. 

Aristotle’s book Rhetoric remains influential to this day.

Philip of Macedonia had conquered the whole of Greece. 

His son Alexander the Great, was a student of Aristotle. 

Philip extended his rule throughout Northern Africa, Asia Minor and India. 

Both rulers had gold and ivory statues of themselves placed in towns and temples throughout the conquered lands as constant reminders of their presence – a common technique associated with public relations, still practiced in examples such as monuments, stadiums, named buildings, and so on.

In present time, Behen Mayawati, the Hon'ble Member of Parliament (Rajya Sabha) used this PR technique successfully while she was the Chief Minister of Uttar Pradesh.